Incorporating humour in the marketing scheme of things has been a concept that has been thrown around and employed by several firms, with great success. We can still recall the famous Amul Baby ads which seem to have gained a sense of timelessness. If done correctly, humour works as an excellent consumer engagement and interaction tool because of the connectivity trifecta that it brings to the table – humours is relatable, memorable and builds a bond based on trust.
In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways is key for businesses. In this context, platforms that allow brands to engage with consumers without overwhelming them with too much of content are ideal.
Corporate social responsibility is no longer a novel concept; in fact, customers are more willing than ever to buy products and services of firms that have invested in CSR initiatives. Consumers have now realized that they can be a part of the social change through a positive action. A Nielsen study indicated that 66% of respondents were ready to pay more for products from brands committed to creating positive social impact.
An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.
By now most businesses know that presence on Twitter is likely to boost their brand awareness amongst the audience and create a platform for interactive engagement.
Mobile marketing has gained tremendous momentum, owing to the sheer growth in mobile usage numbers. In the year 2012, rise in mobile device numbers paved way for a 70% growth in mobile traffic. Furthermore, 82% of mobile media time comes from app usage. These statistics are proof enough to demonstrate the power of mobile and the opportunities it presents to businesses who seek to reach mobile users.
At the heart of a successful business is its relationship with its customers. The key is to build a transparent, open and interactive rapport with your target consumer groups in order to establish lasting relationships.
Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your bottom-line. Online marketing strategies have been carefully devised and intelligently implemented. But what about monitoring these efforts?
Ever since Twitter purchased Periscope in March of this year, the online audience has been in awe of the live video streaming mobile application that has made real time video-sharing an interactive experience. With over ten million users across the globe, the potential of Periscope for a brand is astounding.+
With its versatile and user-friendly features of instant messaging, multimedia sharing, contact addition and chat group creation, WhatsApp is probably the most popular messaging application across the globe, boasting 700 million active monthly users. As a networking platform, WhatsApp has opened doorways for communities and interest groups to connect with members with ease and share ideas.