Whether you’re updating your web presence or wondering whether it might be time to do an update, A/B split testing can provide valuable insight into how your customers really feel. When done properly, A/B split testing drives critical business decisions. Today, we’re going to look at 12 A/B Split Testing Mistakes Businesses Make All The Time and how to avoid making those mistakes.
Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.
Are you still stuck with standard text ads?
Well, you can’t be, going forward.
Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.
If someone were to ask me, “What part of my business makes me the most money?” pat would come my reply “Sales team,” or “Product designers,” or if I were full of myself and in a jovial mood, “Me.”
The other day, I bought two tickets for Kapoor and Sons and guess what?
My friends and colleagues starting posting on my timeline, asking me for a review of the movie.
How did they find out?
The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing that silos don’t work in the digital era.
A new product is being launched for Enterprise marketers by Google which is a direct challenge to Adobe’s Marketing Cloud and other such similar services. It is Analytics 360 Suite.
Mobile marketing has gained tremendous momentum, owing to the sheer growth in mobile usage numbers. In the year 2012, rise in mobile device numbers paved way for a 70% growth in mobile traffic. Furthermore, 82% of mobile media time comes from app usage. These statistics are proof enough to demonstrate the power of mobile and the opportunities it presents to businesses who seek to reach mobile users.
Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your bottom-line. Online marketing strategies have been carefully devised and intelligently implemented. But what about monitoring these efforts?
Blogging for your brand, if done right, gives you the opportunity to engage with existing and prospective customers, gain leads, increase brand resonance among the target market and drive digital traffic to your sites in a cost-effective manner. Yet, despite your content creation and curation efforts, you may face a common challenge– where is my blog traffic?