marketing automation

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

Text Ads

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

5 Reasons You Should Invest In A Mobile App For Your Business

Mobile marketing has gained tremendous momentum, owing to the sheer growth in mobile usage numbers. In the year 2012, rise in mobile device numbers paved way for a 70% growth in mobile traffic. Furthermore, 82% of mobile media time comes from app usage. These statistics are proof enough to demonstrate the power of mobile and the opportunities it presents to businesses who seek to reach mobile users.

Blogging for Business Part 2: How to promote your Blogs beyond Twitter and Facebook?

Blogging for your brand, if done right, gives you the opportunity to engage with existing and prospective customers, gain leads, increase brand resonance among the target market and drive digital traffic to your sites in a cost-effective manner. Yet, despite your content creation and curation efforts, you may face a common challenge– where is my blog traffic?