Digital Marketing: 5 Focus Areas

With the fast expansion of technology within the marketing sector, there is no shortage of ideas to help grow and expand your business. However, it is definitely overwhelming trying to keep track of the newest trends and development in the digital marketing sphere. With that in mind, we have looked at the key trends that you should be keeping an eye on.

marketing automation

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

Text Ads

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

Best Marketing Technique

Listening, the mother of all marketing

Last week, while renewing my cable TV service, I realized that I’d randomly added channels that I had never ever tuned into. I also realized that if I were to cut that flab from my subscription, I could actually end up saving quite a small bundle on my monthly outgoings to the cable guy.